About
I am an artist, designer, and creative seeker. Throughout my career I have developed a philosophy of design as an interdisciplinary, collective effort to respond to contemporary needs & future issues. I believe great design is the result of this philosophy combined with passionate, innovative, sensitive values that transforms a place or object into a unique solution that is responsive to human needs.
No problem too big
My grandmother once clutched an old paper sack filled with the remnants of her mothers photo album that was destroyed by a dog long ago. She looked at me and said "I suppose I should throw them away, I just don't have the heart".
There were over 200 photos that were destroyed, but in that massive problem I found excitement. I continue that excitement in all of my work.
designing for a brand
Taking on a brands voice has always been very exciting to me. You assume a character and get to develop that further. With Pet Food Express I had a lot of room to develop that voice and character on a small intimate team of people. Together we created a new modern era for a well loved California Business to bring the company even further.